Blog

This past week, we reached another important milestone in ReSalt’s journey with a strategic in-person founders’ meeting in Oakville, ON. This session provided a valuable opportunity to align our goals, review progress, and make key decisions for the next phase of our product development.

Hands-On with Our Brand & Product

One of the highlights of the meeting was reviewing our newly printed ReSalt stationery and branded T-shirts. Seeing our brand take shape in physical form was a motivating reminder of the work ahead and the impact we aim to create.

On the product front, we closely examined our latest sample of ReSalt’s eco-friendly deicer. With lab testing complete, we evaluated its performance, discussed refinements, and strategized improvements to ensure maximum efficiency while maintaining our commitment to sustainability.

Sample Distribution & Customer Feedback

A key focus of our discussions was getting ReSalt into the hands of potential users. We mapped out a structured plan to distribute samples and gather real-world feedback, ensuring that our product not only meets but exceeds customer expectations. The insights from this phase will be instrumental in fine-tuning our final formulation.

Looking Ahead

This meeting reinforced our vision of creating a sustainable alternative to traditional road salt. With clear next steps, a growing brand identity, and a dedicated team, we’re more excited than ever to bring ReSalt to the market.

Check out some snapshots from our Oakville meeting below! 📸

#Sustainability #EcoFriendlyDeicing #ReSalt #StartupMilestones #FoundersMeeting